Thursday, January 2, 2020

What that Heineken ad can teach you about workplace conflict

What that Heineken ad can teach you about workplace conflictWhat that Heineken ad can teach you about workplace conflictAre you willing to sit down with your worst enemy and share a beer? Thats a question Heineken asked in its newest ad, which has won an enthusiastic response on the internet. For those who havent seen the Heineken clip or the fullfour-minute video, heres what its about The brand put together three pairs of strangers with opposing political views and had each pair build a bar, Ikea-style, while stopping to answer revealing questions about themselves along the way. At the end, the pairs were given an option to walk away from each other, or work through their differences over a beer.Unsurprisingly, all three took the beer, and later they had a good time catching up and felt theyd learned more about someone with other views.How to work out conflicts with coworkers, advertising editionWhile the video is already being as hailed the anti-Pepsi/Kendall Jenner ad- meaning th at it tackles political differences respectfully, rather than frivolously - Heinekens campaign also offers several lessons for how to deal with workplace conflict or disagreements.1. Start With Common Interests and GoalsWhen you know that you and co-worker have polar opposite ideas on how to tackle a project or interact with a client, it can be easy to obsess about your differences. Remember in that moment that the two of you probably have at least a couple of things in common.Instead, start from scratch. Look at the other persons full experience, not just this single point of disagreement. What are your common interests and goals outside of work? Then, what are your common interests and goals at the office? Chances are you probably both care about making your company a better place. Start there before tackling the more hot-button issues.2. Change Your EnvironmentWhen youve been arguing with anyone for three hours about a PowerPoint presentation in a stuffy, windowless boardroom, it s easy to see why nothing gets solved. Your creativity is stifled, and youre on edge.Next time you feel like youre not getting anywhere with a co-worker or your team, take it elsewhere. You can move to the kitchen area of your office, take a stroll around the block together or grab a drink. Changing up your environment can make all the difference to how you relate.fr tip when you walk with somebody, you not only think better, but you may be more able to be honest. Eye contact is incredibly difficult on your brain and takes away energy you need for language processing. Without constant eye contact, you can process emotions faster and speak honestly.3. Keep an Open MindOften we get so set in our ways that we forget that its not always the best thing for our views and ideas to stay the same. Sometimes disagreement with someone else can be just what we need to wake us up about our own ideas.We get it its hard to let go of being right. But its worse to be wrong and stubborn, missing out on good ideas just because you dont want to listen to someone else.So the next time a co-worker has a different opinion, step away from your position for a second and approach the dicke bretter bohren mssen as if youre somebody else. Admitting that youre wrong or that maybe your idea isnt the best is difficult, but its a critical part of being a great employee and an important member of any team.Focus on the big wins instead of nitpicking at the small ones. Changing the font on a team proposal from Times New Roman to Arial really isnt going to make that big of a difference. Instead, pay attention to the battles that mean the most to you and your career.Even if beer isnt your favorite drink - or you dont drink at all - Heinekens point is simple We have a lot more in common than we think, so why not use that to do something great?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.